Performance & Hotrod Business - December '14

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December 2014 n Performance & Hotrod Business n 13 BILSTEIN Introduces Interactive Dealer Training Suspension products company BILSTEIN has launched an online incentive and knowledge platform to give its retailers expert-level information about its product line through an engaging, interac- tive online education and rewards program. "We know the importance our dealers make in representing our brand to our customer base of auto enthusiasts and profes- sionals," said Antonio Curioso, sales director at Poway, Calif.- based BILSTEIN Shock Absorbers. "We believe we can better serve customers and create a superior buying experience by giving them access to experts who anticipate their needs and know our product line confidently. We're investing in this program because we're placing a priority on advancing dealer training and knowledge." Through the free program, BILSTEIN dealers can conveniently train nationwide sales representatives via an easy-to-use online tool, resulting in reduced travel fees and training costs, according to a press release. Retail sales representatives will have access to a series of interactive modules featuring technical instruction and sales tips for each of BILSTEIN's product segments, including OE replacement parts, tuning, light truck and off-road, heavy-duty and motorsports shock absorbers. The program is designed to allow sales teams to best match their customers with the right products and help their retail orga- nization increase sales volume and profitability, the release noted. As part of the online incentive program, each dealer who completes the training will be awarded with product prizes. Visit for details.

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