Performance & Hotrod Business - December '14

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December 2014 n Performance & Hotrod Business n 21 Chris Paulsen, president, C&R Racing Inc., offers a similar review. "Our short track business has been very good this year. The professional level of motorsports has been shrinking in terms of business opportunities, but short track racing still provides a great platform to introduce new, innovative designs." Innovation is an important driver of the racing circuit, agrees Scott MacDonald, director of motorsports, Bilstein. "With a focus on new product devel- opment throughout the year, 2014 was strong for Bilstein, with significant growth seen in the asphalt market and with our new XVS product in the modified market on the dirt. As the market has begun to recognize the performance gain from our new line of adjustable shocks, the demand and interest has been at an all-time high." Brian Gill, director of marketing & sales, Bassett Racing Wheel, sums up his thoughts on the season in two words: patience and change. "The circle track racing parts market continues to slowly crawl back from the depth of the recession," he says. "Amidst the slow recovery, we are witnessing the evolution of the entry-level circle track race car. While there continues to be declin- ing car counts in the traditional (and more expensive) tube-chassis car classes, For shops, stocking products at the appropriate time of the season is very important to profitability. (Photo courtesy Johnny B Imagery) Bassett Racing Wheel's 14x7 D-Hole 4x100mm wheel. Early inventory supply can be the key to capturing wheel sales. (Photo courtesy Bassett Racing Wheel) Bassett Racing Wheel has experienced sales growth in 13-, 14- and 15-inch-diameter wheels built for metric bolt pattern and FWD circle track race cars. We have also witnessed a growth in sales of steel wheels to non-traditional markets (i.e. FWD street cars, drag race and rallycross)." Of course, sometimes factors are simply out of your control. "The 2014 season seemed to be a little slow getting started in many areas. This was due to the harsh and extended winter that many Midwest and Northern states experienced," observes Ryan Disterheft, (Photo courtesy Canton Racing Products)

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