THE SHOP

Performance & Hotrod Business - December '14

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22 n Performance & Hotrod Business n December 2014 PERFORMANCE circle track product manager, Motor State Distributing. "Overall, it was a positive year that showed growth in some areas." Where to Look Reflections on the past season lead to observations of trends that can ben- efit shops serving the oval track market. Prepare your shop to take advantage. "The increase in cars is a great, positive trend," says Stacy. "A lot of these new cars are being built by new racers or racers that stepped away a few years ago and are now coming back. Car counts at a lot of tracks are increasing as the public becomes more comfortable with their jobs and money they are making." Paulsen sees good things across the board. "It appears the key areas of short track racing are growing. Those key areas would be Late Model, sprint car racing, and dirt modifieds. The car counts are trend- ing upward, which expands the markets for distributors and manufacturers. The crowds have been good at the marquee events, which lends strong support to the various series." He adds that a strong manufacturer presence at industry trade shows is another example of the health of the market. "Specifically, 2015 looks to be strong in the Late Model dirt market as well as the tour-type, asphalt modifieds," MacDonald When it comes to potential profit areas for shops serving the circle track market, there seems to be a continued focus on safety for the drivers, pit crew and track workers. (Photo courtesy Johnny B Imagery) Bilstein's ASN Series 46mm-diameter threaded aluminum body rebuildable shock with Schrader valve (above). Bilstein's XVS Series shock absorbers are 46mm steel body monotube shocks designed for, but not limited to, Late Models and modifieds. The racing market has begun to recognize the performance gains offered by adjustable shocks. (Photos courtesy Bilstein) (Photo courtesy Fragola Performance Systems/FK Rod Ends) C&R gives customers the ability to select an appropri- ate length and style radius rod tether from four different style choices: bolt on, clamp on, choke and axle strap. (Photo courtesy C&R Racing)

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