Performance & Hotrod Business - December '14

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December 2014 n Performance & Hotrod Business n 25 We recommend having your wheel inven- tory in place by the Daytona 500." Among that inventory, Canton's Behuniak advises, should be plenty of parts that racers likely used up or abused during the past season. "Stay ahead of the trends and be ready to replace parts before they break. With the economy starting to pick up again, people are going to be looking to replace some parts that they have been stretching the life out of for a while, as well as trying to gain a competitive edge. These are really the two best ways to prepare." FK/Fragola's Stacy says the time is now. "I hope a lot of the speed shops will be ready right after the first of the year. Speed shops need to remember that build- ing season is the time to generate as much revenue as possible. If you don't have parts on the wall during building season, you will lose not only business but customers. With the competition from mail-order companies, most racers don't want to wait for the parts. If they are going to wait, then they might decide to just buy it and have it shipped to them. Make sure the WD you partner with has a good track record of having inventory." C&R's Paulsen also points out that now is the time to check into what the racing series have planned for next year as well. "The first thing is to know the mar- ket you're doing business in and become familiar with what the particular sanction- ing bodies will be doing in terms of regula- tions. Putting in a focused effort at trade shows will help set the stage for the year in business. Get to know what the trends are as well as new products coming online for the upcoming season." Sure Bets Oval track racing is a market that appears fairly constant on the surface, but is constantly evolving as cars, series and drivers' interests change. Here are some thoughts on riding the crest of the wave. "Clearly, the import/FWD, entry-level circle track classes are a new area of oppor- tunity," says Gill. "These racers are gener- ally new to the sport and more accustomed to purchasing online. The race shop that makes an effort to market to this entry- level racer has the potential to sell not only race wheels but a variety of safety equipment and consumables, and create a customer for life as the racer graduates to purpose-built race cars." Stacy notes that it can be a numbers game. "Do the research in your area and find out what class of cars has the best car count. Make sure that you have a great offering of parts for that class and make sure the racers know you have the parts. I always worry when you walk into a shop filled with Late Model parts and I hear the owner tell me the closest track that runs The import/FWD, entry-level circle track classes are a new area of opportunity. new products a 2015 NO. 60205 Sprint Car Timing Cover Magneto Kits Fits: SBC and SBC Raised Cam • Quicker & easier timing adjustments • Allows for more efficient intake manifold air pan design • Improved timing accuracy • Improves the efficiency of magneto • Makes a crank trigger not needed Part No. 60205 SBC Non Raised Cam Part No. 60206 SBC Raised Cam NO. 24964 Oil Pump Pickup Fits: Subaru '02 - '05 WRX & other EJ20 turbo applications also Moroso Part No. 20965 & O.E.M. oil pans NO. 23045 Oil Pan Baffle Assembly Fits: Subaru BRZ/ Scion FRS • Creates an oil containment area in the O.E.M. oil pan NO. 68469 Billet Aluminum Valve Covers Fits: BBC, Fits: Symmetrical - Port Bow Tie & stock cylinder heads, clears - Jesel, T&D rocket shaft assemblies NO. 21151 Oil Pan, COPO Camaro Factory Installed 2014 COPO Fits: Camaro 2010 & Up MOROSO PERFORMANCE PRODUCTS phone: 203.453.6571 / tech line: 203.458.0542 / NP-15-15PB.indd 1 8/29/14 11:08 AM

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