THE SHOP

Performance & Hotrod Business - December '14

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December 2014 n Performance & Hotrod Business n 43 and performance industry within the new car market (with body mods, retro designs, big horsepower engines and factory super- chargers) it's a good sign. PHB: Where do you think the industry will be in 10 years? TG: The industry as a whole, I'm not sure. However, in the hot rod segment, I believe we will continue to see consoli- dation as larger companies buy up and/ or outsell the smaller manufacturers and retailers. Unfortunately, the days of the "mom and pop hot-rod shop" are numbered. I say unfortunately, because I worry that the great personal service offered by those shops will be lost. Have you been to a box store recently? I have nothing against giant box stores, except customer service has seemed to disappear. PHB: What professional accomplish- ment are you most proud of? TG: Starting out with a 10-year busi- ness plan, and now re-imagining/redevel- oping a new future plan as I approach the 20-year mark in the industry. PHB: What's your next big goal to achieve? TG: Gennie will begin to expand into new divisions of the aftermarket, includ- ing trucks and off-road, and racing and performance for 2015. PHB: What's your advice for speed shops seeking long-term success in the performance aftermarket? TG: Create a plan, and don't be afraid to adjust the plan when you get stuck. Most importantly, have a long-term goal and exit strategy. And remember that this industry is bad-ass! PHB: It sounds like it's been an amazing ride for you, Todd; from small-town backyard mechanic to owner of one of the hot rod industry's finest companies. It's great to see you expanding the offering of Gennie, and based on your past record, we expect that you will be nothing but successful. Looking forward to seeing you at the next hot rod event!

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