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Performance & Hotrod Business - December '14

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BUSINESS 82 Late Night Garage Confessions Why we do what we do. By JoAnn Bortles 86 On Marketing Strategic flipping, or how to use the weakness in your competitor's strength. By Andrew Sokol " We encourage custom- ers to bring their kids and grandkids and they do. You just have to be sure not to scare them off by telling them not to touch anything. We do the opposite and offer to take them for a ride and they're hooked right at that moment. Loud pipes, acceleration that will throw your head back. That stuff is powerful to anyone, including young people." – Ralph Morey Restorations Unlimited II Incorporated (RU2 Inc.) On promoting interest in the custom automotive business to the next generation. Page 60 IN EVERY ISSUE Driver's Seat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Class Reunion Performance & Hotrod News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 Industry updates on people, events and more. Performance Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88 The latest and greatest for power professionals. Ad Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94 Alphabetical listing of this month's advertisers. Performance and Hotrod Alley . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95 Special offers from our advertisers. One More Thing … . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96 Supporting your team. By Timothy F. Bednarz Highlights from the November issue of Performance & Hotrod Business: • Product Focus: Great Products for Inside the Cockpit • Powering the Late-Model Performance Market • Turbochargers • Wet Film Graphics • Project Vehicle Sketchbook • Driveline Components • Electronic Fuel Injection Page 54 ©2014 National Business Media, Inc., all rights reserved. Performance & Hotrod Business (USPS 022-691) is pub- lished monthly by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; Fax (303) 469-5730. Subscription rates in the US: One year, $45; Two years, $80; Three years, $108. Canada: One year, $76; Two years, $142; Three years $201 (U.S. funds). Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. funds). Periodicals Postage Paid, Broomfield, CO 80020-9998 and additional mailing offices. USPS/ National Business Media Automatable Poly. POSTMASTER: Please send address changes to Performance & Hotrod Business, PO Box 460971, Escondido, CA 92046-0971. All items submitted to Performance & Hotrod Busi- ness become the sole property of Performance & Hotrod Business and National Business Media, Inc. and cannot be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, as- sume all liabilities for printed advertisements in Performance & Hotrod Business. Opinions expressed in Performance & Hotrod Business may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, photographs and manuscripts welcome. 4 n Performance & Hotrod Business n December 2014

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