THE SHOP

Performance & Hotrod Business - January '15

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January 2015 n Performance & Hotrod Business n 13 CRC Industries Partners With Jessi Combs CRC Industries has announced a new multi-year campaign partnership with automotive celebrity Jessi Combs to deliver the company's message of "Powerful Chemistry." A custom fabricator, TV show host, racing driver in multiple forms of motorsports and land speed record holder, Combs is a widely-known automotive personality and role model for women in the industry, according to the com- pany. She has used CRC's Brakleen Brake Parts Cleaner for years. "I trust the CRC brand and continue to use CRC automotive products because they deliver what they promise," she said. "I need to be able to depend on the products I use to stand up to the demands I put on my vehicles." Combs will be featured in a new multi-media ad campaign for CRC in 2015. "Engaging Combs as our spokesperson will bring excitement and energy to the perception of the CRC brand in the minds of our target audience," said Dori Ahart, marketing manager, CRC Automotive Division. "Jessi Combs is the real deal—a highly skilled woman who has achieved significant success and respect in a male-dominated industry. Her reputation and passion for everything automotive will help strengthen the core message behind CRC products." Motovicity Doubles Warehouse Space Motovicity Distribution, Madison Heights, Michigan, is expanding its warehouse operations. A new 30,000-square-foot auxiliary warehouse facility will double Motovicity's current warehouse footprint and ultimately triple its cubic storage capacity, according to a press release. Designed with a five- tier racking system and wire-guided narrow aisle order picking automation, the additional space will provide room for inventory expan- sion and allow Motovicity to consolidate bulky, ship-alone products from its main warehouse and smaller annex facility under one roof. In February 2014, Motovicity implemented a new Best in Class warehouse management system (WMS) to increase inventory accuracy and reduce order fulfillment time, the release noted. The new order picking automation allows the WD to take full advantage of its WMS technology maximiz- ing space utilization and improving order picking speed and efficiency. The tactical investments allow Motovicity to continue strategic brand development and deploy additional cus- tomer satisfaction initiatives, according to the company.

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