THE SHOP

Performance & Hotrod Business - January '15

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PERFORMANCE 30 n Performance & Hotrod Business n January 2015 Big Bold COMPILED By JEF WHITE The truck performance market is riding high. Are you on board? T rucks these days are amazing. It seems their styling, perfor- mance and fun factor are always on the rise. When pickup owners roll into your parking lot, are you prepared with the latest hard parts, wheels & tires, tuning options and accessories they need to individualize and opti- mize their favorite ride? This market is strong and grow- ing. We went to manufacturers to learn more about what's driving the industry, and how your shop can start trucking into 2015. The truck performance aftermarket is becom- ing more complex through the evolution of calibration and firmware technology. (Photo courtesy DERIVE Systems/Bully Dog/SCT) &

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