THE SHOP

Performance & Hotrod Business - January '15

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January 2015 n Performance & Hotrod Business n 31 Bully Dog, powered by Derive American Falls, Idaho Jarid Vollmer Principal Electrical/Calibration Engineer Our hottest Truck Performance prod- uct for 2015 is … … the GT Diesel Platinum. Its best features include … … the custom tuning option with Derive Advantage Software. This will give drivers who customize their vehicle and want more than a preloaded tune a more powerful option. Shops should be excited about serving Truck Performance customers in the coming year because … … they not only have the same great tuning from Bully Dog or SCT, but also have the advantage to custom-tune the vehicle. New technology is affecting the Truck Performance market for aftermarket shops by … … we realize that the truck perfor- mance aftermarket is becoming more complex through the evolution of calibra- tion and firmware technology. With our customer-first approach, we are commit- ted to making it easier and faster for the build and implementation of our custom tune files. A great tip for shops to increase Truck Performance sales is … … keep in contact with your SCT or Bully Dog sales rep for upcoming products and releases for new applications. SCT, powered by Derive Sanford, Florida Tim Roi Product Manager Our hottest Truck Performance prod- uct for 2015 is … … it's hard to pick just one. Our SCT Livewire TS is one of the hottest truck pro- grammers on the market, and we are about to release our Bully Dog GT Platinum for gas and diesel trucks. No matter which you choose, you can't lose. Its best features include … … on top of great tuning, both pro- grammers will feature Switch-On-The-Fly power level adjustments for diesel trucks and the ability to monitor your engine parameters. Shops should be excited about serving Truck Performance customers in the coming year because … … at SCT and Bully Dog, we are truck guys. We have a lot of new and exciting products for 2015. It's never been a better time to be a truck enthusiast. New technology is affecting the Truck Performance market for aftermarket shops by … … allowing us to safely add more horsepower and more torque while main- taining factory fuel economy. A great tip for shops to increase Truck Performance sales is … … educate your staff on the latest prod- ucts and technology. Many manufacturers have sales training available; just ask. Also, look into building a truck for your shop to showcase the available products you offer. Nothing sells product quicker than showing the customer firsthand how it works on your shop truck and showcas- ing available products. The truck performance industry is on the move and demand in all sectors is growing. (Photo courtesy Sinister Diesel)

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