THE SHOP

Performance & Hotrod Business - January '15

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6 n Performance & Hotrod Business n January 2015 A lot can happen in a year. 2014 is certainly proof of that. It's hard to believe that it was just 12 months ago when we decided to combine two industry favorite trade publica- tions—Performance Business and Hotrod & Restoration—into a new, expanded magazine: Performance & Hotrod Business. On paper, the pairing made perfect sense—most strictly performance shops have at least some interest in the hot rod market, and vice-versa. Add in our quarterly Precision Engine supplements, and the performance aftermarket is covered bum- per to bumper. But would the market, and particularly our readers and advertisers, find the move helpful and desirable? After a year, we're happy to report that the reception has been extremely positive. People say they appreciate the larger magazine, and particu- larly the expanded coverage. Just how expanded? Well, here's a look back at some of the diverse articles presented throughout 2014: February—The premiere issue of PHB includes reports on drag racing, air suspen- sions and a special project that celebrates the life of a fallen soldier. March—Expanded Buyer's Guide listings cover the performance and hot rod mar- kets, restored Volkswagens are a crazy niche and Ed Pink shows why he's known as the Old Master of the engine-building world. April—Diesel motorsports are on the fast track to popularity, today's cooling sys- tems cure the age-old problem of overheating hot rods and managing shop workflow can be a key to business success. May—Dyno shops put performance claims to the test, creative audio solutions have drivers singing a happy tune and Ed Preston's "Truth About Oil" series debuts. June—The performance off-road market is still high and mighty, clutches grab hold and what's the definition of a True Classic? July—Products made in the USA are a hit with many customers, the Mustang turns 50 and WDs have what you need, when you need it. August—The tuner scene now has a classic component, British cars make a come- back and big machines can mean big opportunities. September—Pro-Touring fits today's performance enthusiasts, builders understand the science of noise and there really are shops that buy, clean-up and flip hot rods and muscle cars. October—Vintage racing offers a nod to the good old days, race tires are a sticky subject and hot rod plumbing follows a proven path. November—Turbochargers provide a real boost, project vehicles say "look at me" and EFI is a delivery system for the ages. December—Oval trackers make another lap, automotive lighting has plenty of bright ideas and programs like DRAGG do the industry proud. January 2015—And here we are full circle, reporting this month on truck perfor- mance, batteries, chassis and more. That's a lot to cover, and we expect this year to bring even more exciting topics and opportunities for professionals. If there's a particular area you'd like to see explored in depth, please email me at pbeditor@nbm.com. In the meantime, I'd encourage you to take a moment and visit www.performance- biz.com/magazine to make sure your subscription is in order and you're set to receive every issue for 2015. After all, a lot can happen in a year, and it pays to be informed. 2014 Review: On the Right Track n DRiveR's seAT Publisher Kent Bradley – kbradley@nbm.com Associate Publisher Michael Murray – mmurray@nbm.com Executive Editor Jef White – jwhite@nbm.com Managing Editor Eddie Wieber – ewieber@nbm.com __________________________________ Art Director Linda Cranston – linda@nbm.com Graphic Designer Dayne Pillow – dpillow@nbm.com __________________________________ ADVERTISING SALES Michael Murray – mmurray@nbm.com __________________________________ Advertising Production Coordinator Kristina Steiner – ksteiner@nbm.com ___________________________________ TRADE SHOW SALES Laurie Zydonik – laurie@nbm.com Trade Show Sales Coordinator Jackie Horn – jhorn@nbm.com ___________________________________ Technical Contributor Mike Mavrigian – birchwdag@frontier.com Contributing Writers Timothy F. Bednarz, JoAnn Bortles, Julian "Mr. J" Braet, John Carollo, John Gunnell, John F. Katz, Ron Knoch, Tim Odom, Jake Rishavy, Jason R. Sakurai, Harry Weimann __________________________________ NATIONAL BUSINESS MEDIA, INC. President & CEO Robert H. Wieber, Jr. Vice President / Integrated Media John Bennett Vice President / Publishing Dave Pomeroy Vice President / Finance Kori Gonzales, CPA Vice President, NBM Events Susan Hueg, CEM, CMP susan@nbm.com Director of Audience Development Lori Farstad Director of IT Wolf Butler Jef White Executive Editor

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