Sign & Digital Graphics

2015 WRAPS

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Page 103 of 166

2015 I WRAPS I 87 I think the best example of how these subtle tweaks can increase profits comes from a workshop I taught in Sweden several years ago for a large sign company with five locations. The owner made sure all 50 employees within this design, production and installation departments listened to me speak about the points I just mentioned in this article. The owner called me three months later to tell me his profit went up 60 percent. Good design and production lead to faster, mistake-free installs. What it Means for the Install What does this mean for the install? It means that the only panels the installer has to register precisely are the horizontal panels at the rear of the passenger and driver side. Stephen even made this easy by making sure "Mutoh" was just above the overlap. This meant the installer during the workshop only had to make sure the overlap was symmetrical, not pixel-to-pixel. Since the other panels are based on sections the excess film gets cut off. With the natural break between the doors the installer can avoid taking extra time to make sure the panels fit pixel to pixel. Close and straight but not exact is king between doors. More importantly, it means the installer can use the white trim as a tool to make the panels straight. On the back, the straight white trim on the sides of the panels can be aligned to the straight vertical edge of the doors. This means the installer simply has to match the white line to the edge of the door and the panel is perfectly aligned. The same holds true with the hood. Instead of measuring text from the middle of the panel, which can be tricky, the white trim on the sides of the hood panel can be measured to the sides of the hood. This is more exact and quicker. The white line at the top of the hood panel can be matched up to the corners of the hood, which means the hood is perfectly straight. Easy peasy, and no need for a tape measure. Keeping the white trim for both the hood and back helps the installer eliminate mistakes and frees up the production department to work on other jobs. Communication is Key Implementing these changes can be easily done once the people who design, produce and install understand them. However, the big key—which can sometimes be difficult—is establishing good communication between the departments. It simply requires that everyone check in for a few minutes with every job to make sure everything is on point. These few minutes can save hours of frustration so it's something that should become a habit within the sign shop. ■ Out-performs vinyl as print medium & overlaminate ■ Printable via solvent, eco- solvent & latex ink systems ■ UV-resistant, non-yellowing ■ Durable, abrasion resistant ■ Halogen & phthalate free ■ No plasticizers to migrate ■ Resistant to road chemicals ■ Exceptionally high gloss finish 53 Silvio O. Conte Drive Greenfield, MA 01301 413-772-2564 For Vehicle Wraps, Fleet Graphics, Exterior Signage, Durable Decals & Product Labels Why Polyurethane For Graphics? ■ Self healing ■ Easy, cost-efficient squeegee & white-glove installation ■ Highly conformable ■ Installs over broad temperature range ■ Reduces use of heat guns ■ Colors hold true when stretched over 3D surfaces ■ Easier removal than vinyl H A L O G E N - F R E E P H T H A L A T E - FR E E GREEN TPU FILMS ASK YOUR GRAPHIC FILM MATERIALS PROVIDER FOR TPU OPTIONS Argotec Urethane Film & Sheet ® TPU WHITE & CLEAR GRAPHIC FILMS

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