Sign & Digital Graphics

2015 WRAPS

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Page 12 of 166

8 I WRAPS I 2015 B u s i n e s s & s a l e s O n the road, out the window, and in the air; visual communications can be found nearly everywhere. The outdoor environment serves as an expansive promotional plane, allowing out-of-home advertising spending to increase to $6.9 billion in 2013 according to the Outdoor Advertising Association of America (OAAA). The fact that a specific brand or message can be placed on a vehicle and deployed as a mobile marketing agent gives vehicle wraps an edge over stationary outdoor options. Additionally, a wrapped vehicle can reach any desired geographic area at a time when traffic flow is at its highest—the media is literally delivered to the audience. Wraps professionals—be they shop owners, installers or print professionals— must consider an array of elements to realize his or her own business success. For this report, 60 wrap shops from across the country were surveyed to determine what they value most in their materials, equipment, training, and overall services. Additionally, results were compiled to address the following topics: • What projects do shops pursue? • What are some current challenges? • Which industry resources/activities are most helpful? • What are the trends in today's market? The following report will provide insight into these areas. An original research study for the wraps community Ryan Fugler is president of Fugler Creative, a consultancy based in Denver. He is also a former editor of Wraps magazine. You can contact ryan at B y R ya n F u g l e R Photo courtesy of Phenomenal Vinyl

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