Sign & Digital Graphics

2015 WRAPS

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2015 I WRAPS I 105 So what does this mean? Well you need to have an idea of how many wraps you are going to be doing per day, or can do per day, so you can match your printer purchase with your output needs. For more of a numbers-based ROI, take your total monthly expenses (all expenses needed to keep your company open and running), and then figure out your Cost Of Goods Sold percentage. In many cases vehicle wraps are around 40 percent. Take your expenses and divide by .6 and this will tell you what your sales need to be in order to break even. For example: monthly expenses of $10,000 divided by .6, and your sales must be $16,667. Now you have a number to determine your total square footage of wrap you must sell each month to break even. What Printer is Right for Your Needs? Each printer has a speed, but this speed is based on the output resolution. I am not a fan of changing the printer's resolution; I believe that you should take your printer down to the lowest resolution acceptable for your jobs, this way your printer runs the fastest. I run at 720 x 720 at 8-pass. This gives me solid blues, bright reds, and stunning blends. Now you need to determine the Linear Inches Per Minute (LIPM) of the printer(s) you are considering purchasing. You can use the speeds listed in the brochure to determine the actual LIPM speed. But I like the real test: you start up the printer and make a mark on the media, start your stop watch and at 60 seconds you make another mark at the same point on the printer as your first mark. Now you measure the distance between the two marks, this gives you the LIPM of the printer. At a recent trade show I went to five printer manufacturers and asked the question: "What is the printer you would recommend for printing Wraps?" Here are the responses they provided, and the stats for the ink type, ink cost per square foot, speed, LIPM and printer cost. Mimaki's JV300 series of printers features two newly developed staggered printheads that deliver a wider print swath. (Image courtesy of Mimaki USA) Mimaki's JV150 series of printers feature advanced ink droplet control. Various ink droplet sizes are precisely placed from the minimum size 4pl to the maximum size 35pl. (Image courtesy of Mimaki USA) Seiko's ColorPainter M64s printer features newly-developed low- odor eco solvent SX inks offering a wide color gamut, high vividness, high density, excellent outdoor durability and low running costs. (Image courtesy of Seiko I Infotech)

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