Sign & Digital Graphics

2015 WRAPS

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18 I WRAPS I 2015 B u s i n e s s & s a l e s Paint protection films (PPF) are on the rise as more customized looks can be realized. Auto dealers are providing wrap services to provide an alternative to traditional paint; some vehicle repair shops are expanding into wraps too. This report's findings show that almost every wrap shop has completed a full wrap with a branded design, and over 60 percent of shops have fully wrapped a vehicle with PPF (see Figure 3). Growth is being realized not only on the materials and products end but with the medium as well. Shifting away from the automobile side of wrapping; there are a number of other objects that offer "wrapable" surfaces. Today, everything from buildings and walls to helmets, refr igerators, skateboards and even appendage prostheses are being adorned with graphics. Looking at Figure 4, you will see that more than 80 percent of respondents answered in the affirmative when asked if they have performed a building or non- traditional wrap over the past year. Only 18 percent answered "No." Wrap shops are becoming more open to—and getting more creative with— projects that come through their doors. Wrappers are testing the limits of technology to ensure that media conformity with tough surfaces, proper color matching (especially when exposed to light/heat), and general product quality remain reliable. A final question was posed to wrap shops, specific to their level of comfort regarding printer size. Wrap shops employ any size of printer depending on what types of jobs they undertake, whether it is wraps, signage or other digitally pr inted projects. Some shops own several printers, dedicating one or more to wraps work. Whatever the case, they must be comfortable with the printer's output and properly handle the size of the printed graphics when installing them. When asked: "What is the widest printer you'd feel comfortable using," Figure 5 shows that a 64-inch-wide printer was far and away the most popular answer. There is give and take with using wider printers: wrappers would rather work with the fewest amount of seams as possible, however, they need to be sure that the media output is not so large and cumbersome that it impinges upon the quality of the install. Again, this goes back to the comfort level and experience of each particular wrapper. Conclusions The information and statistics presented in this report can help wraps professionals better understand the market while continuing to provide the best services to their customers. In summary, below are the three most significant findings of this research project. 1) Wrap shops are surfacing all over the place and it is not an exact science of how they are conceived. Some shops have printing and installation experience, and some do not. There is a relatively untapped market extending into the auto and apparel industries—one in 10 wrappers also provide window tinting services; one in five wrap professionals say they are also apparel decorators. And general marketing/branding businesses and design professionals could feasibly add wraps services to their offerings with some assistance. As shops mature, they may have the ability to grow significantly and increase their wrap production—sometimes moving exclusively into wraps work (like the 23 percent in this study). 2) Wraps professionals want to know what's next. They use specialty materials (100 percent of respondents in this report have used at least one), they are willing to try wider printers (more than 75 percent are comfortable using a 56" to 64" wide printer), and they are keeping printing and installation services in-house (only one interviewee is outsources printing). And 93 percent of wraps professionals eagerly anticipate the chance to try new techniques and products. 3) Wrappers should take advantage of training classes with supply partners, use time at trade shows to learn about new concepts, and review all resources available in the industry. Anything that can be used to his or her advantage will help to build success. And as wrap shops form a loyal customer base, they need to communicate effectively and develop great working relationships. Discuss price versus value. This will establish trust and the proper expectations with clients moving forward. Photo courtesy of Phenomenal Vinyl

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