Sign & Digital Graphics

2015 WRAPS

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Page 27 of 166

2015 I WRAPS I 23 you offer a higher-quality product, it will allow to you grow and succeed. If you find that you are going up against more quotes than ever and pricing is driving you out of potential sales, I suggest also offering your services to surrounding areas or counties that may not have access to the services you provide. After 10 years in business, we have been fortunate enough to pull clients from a 120 mile radius to help with our company growth. Niche Inside a Niche One of the great aspects of the vehicle wrap industry is that companies can create a niche inside of a niche. Vehicle wrapping is an art form and requires attention to detail that other industries don't require. We have run across companies that produce only marine graphics and boat wraps that are located near coastal waters or large bodies of water. If your company is close to one of these areas your pricing will be based on demand and quality that is being provided in that location. Dealing with customers' personal watercraft or recreation vehicles should allow you to charge a premium for the entire project. Most of these jobs are one-offs and people will pay top dollar for high-quality custom work. Other wrap companies may be near car manufacturing plants that will allow them to install large fleet graphics and packages to companies that require the vehicle to be wrapped before being delivered. Some of these companies can wrap 200-400 vehicles a year. Of course, pricing in this arena requires exact labor costs and a pricing structure that reflects the amount of work being awarded to your company. Landing a large contract job requires lower pricing based on the number of units wrapped but also gives your company some security for future work and stability. Keep in mind that when this does happen you will also have new customers willing to pay full price for your work while maintaining a contract job with the same amount of quality and attention to detail. At the end of the day this is not a bad problem to have. Highly Conformable, Scuff Resistant, Environmentally Friendly, Printable Wrap Film Ri-Vision Gloss White Urethane Wrap 3-3679 and Clear Urethane Overlaminate 4-0964 are durable, high performance products designed for wrapping and overlaminating demanding vehicle, watercraft, railroad cars, trailers and fleet wrap applications. Call us for more information on our Ri-Vision Products at 800-328-5071 ext. 370 or visit USA • Italy • United Kingdom • Switzerland • Ukraine • Poland Mexico Chile • China • Guatemala • Costa Rica • Colombia Get Wrapped Up With Ritrama! RI-V SION

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