Sign & Digital Graphics

2015 WRAPS

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28 I WRAPS I 2015 B u s i n e s s & s a l e s Wraps Becoming the norm While in the years past big car shows contained the best of the best paint jobs you would find anywhere, today you mainly see cutting- edge digitally printed wraps and partial wraps. The reason is that wraps are becoming the norm. Sure, you can still find killer paint jobs being showcased, but more and more it's killer vinyl wraps on everything from rice burners to top-fuel eliminators, and everything in between. Lifted trucks, sand rails and everyday drivers with cool partial wraps, wheels and tires, and deep tint. Consider the B2B (business-to- business) vinyl market. Commercial users have a definite need for marking equipment, vehicles, signs, windows and more. However, think about how many people who don't own a business? That, my friend, is the majority of the population. The vast majority of people work for someone else—but they do own cars. They own trucks, motorcycles, boats—you name it. That is a huge and largely untapped market in most areas of the country. That's the market you should be addressing, in addition to the B2B market. aftermarket Wrap Opportunities Many individuals in the automotive aftermarket vinyl biz own plotters and printers and serve the aftermarket in their local city and sometimes other smaller cities nearby. These aftermarkets usually involve new and used car lots, camper and travel trailer sales, truck accessory shops, speed shops for cars and motorcycles, marine stores and the list goes on. In the north snowmobiles get wrapped or at least fitted with "decal kits." In the south it's jet-skis and personal watercraft. From north to south, four-wheelers are big and so are the newer cousins, utility vehicles (UTVs), which are more work- oriented, especially with farmers. The market is huge and there seems to be no end. Making that connection is vital, but it starts with your decision to enter that segment of the market and push forward. Even people with no desire for decals on their paint buy vinyl wrapped accessories for their vehicle. Even a subtle statement—like this rocker panel camo—appeals to most guys and is easy to produce and quick to install. Full body wraps that reflect a lifestyle are a big draw at SEMA.

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