Sign & Digital Graphics

2015 WRAPS

Issue link:

Contents of this Issue


Page 54 of 166

48 I WRAPS I 2014 Designing for PeoPle Who Don't UnDerstanD Design - W r a p D e s i g n - D e s i g n B y s t e p h e n s i n e k Reigning in inexperienced clients and helping them implement good design principles W hen designing a vehicle wrap, how do you reign in a client who has no clue about basic design principles? It can be a very frustrating scenario for the designer, whose goal is to implement these principles in a way that is both visually pleasing and effective. What works and what doesn't? Many of the client-generated design pitfalls will fall into the same few categories. Here is my advice on how to steer your well- intentioned clients around the cliff instead of letting them drive their company wrap right over the edge. stephen sinek first started in the sign business with Phoenix-based SNA Graphics where he worked his way up to Art Director. In 2006, he started his own business, Seven Sin Design. Stephen can be contacted at

Articles in this issue

view archives of Sign & Digital Graphics - 2015 WRAPS