Sign & Digital Graphics

2015 WRAPS

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2015 I WRAPS I 63 Conclusion You can get as technical as you want with any of these steps, but it can be as simple as you want it to be. The future of graphic design builds on everything we know and do now. The world of 3D takes our familiar Illustrator vectors and Photoshop bitmaps and allows us to create the fantastic worlds of our imaginations. And as vehicle wrap experts, our designs will be seen by millions of people every day. Branded vehicle wraps with 3D images is the next level. 4) Camera—Set up the camera to capture the scene. Virtual 3D cameras are much more powerful than your favorite DSLR. They can take images that are hundreds of megapixels in size, which are perfect for wrapping trailers and walls. They are ultra-high definition in terms of color bit depth and they create can High Dynamic Range Images (HDRI). You have every control available that your DSLR has like depth of field, focal length, frame size, etc., and more. 5) Lighting—The amount of lighting control in your 3D scene is amazing. You have control over everything from manipulating the different aspects of how lights react within the scene and with various objects down to a single ray of light. And you can command trillions of rays of light. You can direct these rays of light to bounce against objects just like natural light does, or stop it at precise positions. You can even light a scene with a HDRI image to achieve fantastic real world conditions. You can control shadows in infinite ways and even eliminate them all together. 6) Rendering—When you snap the shutter of the virtual camera you capture the 3D scene to a bitmap image. This rendering captures everything you directed into the scene. This is where everything comes together. 7) Compositing—It may be necessary to do some post rendering cleanup in Photoshop. Simply adjusting tones and colors are often all that is needed to complete the final image. Of course, everything you already know about bitmaps come into play now. Filters that add film grain or special effects plugins can make a great render even better. You can create many different types of rendered files (think Photoshop layers) along with your final color images. When you make a selection in Photoshop and save it, you create an Alpha Channel that stores that selection. You can see it on your Channels palette. 3D renders that create Alpha Channels make it very easy to separate components from the scene. You will often render only part of the scene (along with its Alpha) in preparation of final compositing in Photoshop.

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