Sign & Digital Graphics

2015 WRAPS

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2015 I WRAPS I 77 I n the past several years, I have had the fortunate opportunity to travel across the world teaching wraps workshops. As much as I have been teaching people how to wrap, I have equally been learning and observing how installers, sign shops and even countries approach the wrap industry. The core of wrapping is the same everywhere—car, squeegee, materials— yet every country approaches and sees the process differently based on a combination of geographic location, population and economic level. From these observations, I am constantly tweaking my workshops and approach to the industry as I pick up new tools, techniques and perspectives. For me, this has made my workshop very much a worldwide hybrid style that makes it unique and current. For you, the following perspectives and observations of how people are wrapping around the world might help shed light on a new way to see the industry, perhaps even help increase profits and spark new ideas on how to improve your wraps (or, maybe wrap with an accent). Workspace In the U.S., Canada and Europe, it's fairly standard to have a properly heated workspace to do installs. In Europe, the workspaces tend to have quite a bit of natural light as well, which makes them ideal. In Ireland, Australia and Japan most of the workspaces I visited didn't have heat, which made for some very cold installs during the winter months. In Ireland and Australia the reason for this was not readily evident, but in Japan—especially around Tokyo—I was told that the larger spaces for vehicles were simply too expensive to rent or buy due to high real estate prices. Needless to say, the installers from these countries know how to put on wraps when it's 40 degrees, which is a good skill to have but one I'm happy to say I haven't had to master. Fleets The name of the game, at least in the Netherlands and Ger many, is fleet wrapping. In those countries color-change wraps have been in the marketplace for a good seven years now, so the leasing companies really understand the value of Justin Pate is a renowned graphics instructor/installer with more than 18 years of experience. He teaches workshops throughout the world, and, most notably, heads the Avery Dennison workshop and certification program in North America. This year, Justin launched The Wrap Institute (www. wrapinstitute.com), a streaming video platform with more than 30 hours of wraps education footage. For more information, visit www.justinpate.net

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