Sign & Digital Graphics

2015 WRAPS

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82 I WRAPS I 2015 F av o r i t e t e c h n i q u e s - F a v o r i t e t r i c k s - T he basics for a highly profitable commercial wrap from start to finish are good design and production working together toward faster and mistake-free installs. It sounds simple, but all too often the design, production and install portions of this process work separately. This can lead to designs that are not installer-friendly and overproduction that adds man-hours. By itself, this can be a quiet drain on profits over time, but it can often lead to mistakes during the install process, which can lead to immediate, noisy reprints. A simple solution that can help the design, production and install departments to work better together is to use elements in the print to match up with the vehicle's bodylines and natural breaks as well as smart tiling of the panels. Here's how to do it. installer input on Design One of the main problems with full- print wraps occurs when the design slows down the installation process. This often happens simply because the designer does not understand what goes on during the install. An easy solution to this is to let installers have some input on the design before the client approves it. A great example of this can be seen with a design that was used for the beginner/intermediate workshop I teach for the Avery-Mutoh School of Wrap. Stephen Sinek of Seven Sin Design (www. sevensindesign.com) came up with a colorful and engaging design concept for the van— aliens holding signs with the sponsors' logos. He created some good installer- friendly elements, like an easy transition to the back (solid color) from the passenger/ driver sides and no important text/images through the door handles. Yet, as an installer, I saw a few more things that could help lower my install times without compromising the design. My request for changes As much as I liked the aliens holding the signs, none of them were straight. Since the best measuring points for this van are at the bottom of the doors, I asked for a white rectangle between the wheel wells. The top of the rectangle provides a straight line from which I can quickly and precisely measure, and the sponsors still get visible placement for their logo. I asked that one alien on the hood be made extra big so it would flow to the fender. It still reads alien but the students are only matching tan to tan from the hood to the fender. This saves a lot of time and frustration during the install without compromising the overall design (I asked him to leave the other side of the hood with smaller aliens to show a difficult or overly busy transition to the fender). Even though it was not functional, I suggested making the backdrop a "slime green" color as it looked more alien; and since most vans are white, the bold color would make it feel like a bigger makeover when the wrap was finished. Stephen, as a designer, could have had an ego about this, but after I explained my logic, he agreed and went along with it. Justin Pate is a certified instructor/installer with more than 18 years experience installing graphics primarily on vehicles. In North America, Justin heads the popular Avery CarWrap workshops and certification program that includes the Avery- Mutoh School of Wrap. In 2014, Justin launched The Wrap Institute (www. wrapinstitute.com) which is a streaming video platform with more than 300 instructional videos at 36 hours and counting. To learn more visit www.justinpate.net. Print ElEmEnt InsTalls How to use elements in the print to match up with the bodylines B y J u s t i n P a t e

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