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Restyling & Truck Accessories - January '15

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30 Restyling & tRuck AccessoRies | January 2015 restylingmag.com vehicle graphics, striping and wrap vinyl, just to name a few. (RTA): Are there any particular trends or changes that will affect your market seg- ment in 2015? (JO): Universal Products' new VSPEC program will continue to grow. These vehicle-specific graphics are easy to in- stall, and many include a 3D "Chromax" accent. (RTA): What are some challenges resty- lers within your market segment face in 2015? (JO):It will be more important than ever to stay informed of the new products that are in the market. With new product releases coming at a fast pace, restylers need to be sure they are getting frequent communication from their suppliers. (RTA): What products are important for our readers to stock in 2015? (JO):In the vinyl segment of the restyl- ing industry, it will be important for re- stylers to stock VSPEC kits for the mod- els of cars on their dealers lots, 10-inch Supreme Wrap stripes for racing stripe installation and pinstriping. 2014 COMPANY HIGHLIGHTS: BAK Industries became part of a much larger organization, THI Corp., in March. With the integration, BAK gained new resources that where not available in the past. BAK has a team overseeing opera- cannot offer. Also, consider striking part- nerships with major online marketers in order to refer customers to an installer's retail location. (RTA): What products are important for our readers to stock in 2015? (JC): Any product that is not a simple DIY install should be on hand or no more than a day away. Stress bundles of prod- ucts at combo pricing and pay attention to the seasonality of many product segments. (RTA): How do you expect your market segment will perform in 2015? JOAN OMO (JO): With U.S. auto sales predicted to hit a record high in 2015, this should be a very good year for all in the restyling market. We expect in- creases in the sales of our products of 2014 COMPANY HIGHLIGHTS: Be- stop moved its corporate headquarters and warehousing to a new facility in Louisville, Colo. It doubled our warehouse space and provides Bestop with state-of-the-art or- der processing and shipping, plus a greatly expanded engineering section. RESTYLING & TRUCK ACCESSO- RIES (RTA): How did the market within your segment perform in 2014? JIM CHICK (JC): Sales were up nicely, especially in Jeep products. (RTA): How do you expect your market segment will perform in 2015? (JC): We believe sales will continue to rise throughout the year especially as gas prices go lower and the economy im- proves at a faster pace. (RTA): Are there any particular trends or changes that will affect your market seg- ment in 2015? (JC): Lower gasoline prices. (RTA): What are some challenges restylers within your market segment face in 2015? (JC): Competition from Internet resellers will continue to be a negative for the brick and mortar installer market; plus the trend toward DIY installs becoming easier. (RTA): What are some ways restylers within your market segment can boost business this year? (JC): This group of retailers must stress professional, experienced installation capabilities that Internet-based retailers JIM CHICK UNIVERSAL PRODUCTS BESTOP DIRECTOR OF SALES AND MARKETING BAK INDUSTRIES INDUSTRY LEADERS Photo provided by Universal Products JOAN OMO bUSINESS UNIT MANAGER CHARLY HENLEY SALES MANAGER 30 Restyling & tRuck AccessoRies | January 2015 restylingmag.com

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