Restyling & Truck Accessories - January '15

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Page 39 of 48 January 2015 | Restyling & tRuck AccessoRies 37 $20,000 in upgrades to their vehicle, but can't afford it all at once. It's much easier for most consumers to upgrade their ve- hicle in several stages. They still end up spending that same $15,000 to $20,000, but will often do so four or five $3,000 increments over the course of 12 to 18 months. Don't lose the customer because you want the whole conversion at once. (RTA): What products are important for our readers to stock in 2015? (HVD): Products that can be bundled are important, like wheels, tires and lift kits or front/rear bumpers and tire racks, as they are always popular items with consumers. Also, having items that are easy to upsell is important. Some of these most com- mon items include summer tops, like our Eclipse Sun Shade, grab handles, floor liners and cargo liners. TRUCK COVERS USA 2014 COMPANY HIGHLIGHTS Besides this being our strongest year to date, we have had a number of highlights in 2014. First, we added two new prod- ucts to our product line and made several significant improvements to our existing lineā€”the American Truck Rack, which is designed to work with our tonneau cover or as a standalone product; and the Ameri- can M/X Rack, which is a lightweight aluminum rack. Another milestone is our new partnership with Meyer Distributing, the first time we have joined forces with any warehouse distributor. (RTA): How did the market within your segment per- form in 2014? NILS FORSSMAN (NF): We are on target to have our best year ever and are excited that our growth has been consistently strong amongst both commer- cial and private users of all our products. (RTA): How do you expect your market segment will perform in 2015? (NF): We are confident our growth will continue through 2015 for two reasons. First, as we grow our customer base in re- gions across the country, our brand aware- ness grows, which encourages more sales. Secondly, we have successfully produced a range of accessories that accommodate most of the end users requirements. They do not need to look further than Truck Covers USA to get what they need. We are also excited about the launch of the mid-size truck. We are perfectly posi- tioned to accessorize these and have seen strong demand for them from the start. Fleet/commercial trucks have been one of our largest growth segments and we see this continuing into 2015. (RTA): Are there any particular trends or changes that will affect your market seg- ment in 2015? (NF): As mentioned before, the expan- sion of the new mid-size truck mar- ket. We expect this to grow substan- tially in 2015 and believe other OEMs will enter this segment as the demand grows. The demand for products that work so well together to satisfy truck bed requirements from securing and carrying different kinds of cargo will thus surely continue. (RTA): What are some challenges restylers within your market segment face in 2015? (NF): The challenges that we suspect our dealers may face during the following year will be to stay informed on all new rapidly changing models entering this segment and product availability. Knowledge about products and the trucks they fit is key to sales. Well-in- formed dealers always perform better be- cause they are able to help the customer with all requirements. For instance, the new F-150 aluminum body comes with a new set of rules and dealers will need to make it their business to know about the changes and the type of products that can be installed on this new truck. The beauty of our products is that they are designed to work together or be standalone products. (RTA): What are some ways restylers within your market segment can boost business this year? (NF): Dealers need to continue to reach out to car dealers and customers in their region to make sure as many people know who they are and what services they of- fer. Being well informed about changes in the industry and new products keeps the dealer nimble and competitive. Great customer service and quality workmanship remain gold standards too. We often get calls from customers letting us know that a particular dealer was not aware our company had the particular product available for their truck. Another way to boost sales is to reach out to fleet users. We have seen such amazing growth in this sector. (RTA): What products are important for our readers to stock in 2015? (NF): We appreciate the challenge for our smaller dealers of carrying stock of a high dollar item with numerous model numbers. Due to this fact, we have same- day shipping on most products. At the same time, we encourage our dealers to work toward keeping stock of their most popular models. Photo provided by Truck Covers USA NILS FORSSMAN PReSIDeNT January 2015 | Restyling & tRuck AccessoRies 37

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