THE SHOP

Restyling & Truck Accessories - January '15

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Editor's NotE We Want to hear from you! Looking for a place to share the story of your most recent and best restyling work? Look no further than these very pages! Tell us about yourself, your work and about that sweet ride that's now probably in the hands of one lucky customer. Who knows, you could f ind your se lf a nd your company within the pages of Restyling & Truck Accessories. Join the fold! To get involved, simply send your informa- tion, comments, ideas and high-resolution photos to reeditor@nbm.com. 4 Restyling & tRuck AccessoRies | January 2015 restylingmag.com 2014 National Business Media, Inc. All rights reserved. Restyling & Truck Accessories (ISSN 1521-7213) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; FAX (303) 469-5730. Subscription rates in the U.S.: One year, $45; Two years $80; Three years $108. Canada: One year, $76; Two years, $142; Three years, $201 (U.S. Funds). Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. Funds). Periodicals Postage Paid at Broomfield, CO 80020-9998 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Restyling & Truck Accessories, PO Box 460651, Escondido, CA 92046-0651. All items submitted to Restyling & Truck Accessories become the sole property of Restyling & Truck Accessories and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liability for printed advertisements in Restyling & Truck Accessories. Opinions expressed in Restyling & Truck Accessories may not necessarily reflect the opinion of the magazine's editor, its management or its advertisers. Letters, photographs and manuscripts welcome. Intruder alert: The Struggle to Protect Consumer Information I learned my identity was stolen three years ago upon filing my tax returns. The Internal Revenue Service denied my initial return and launched a yearlong investigation before finally identifying me as the real Anthony Bowe. The entire ordeal was arduous and confusing. How was my private information compromised? Who was capable of such a crime? Why did it take the IRS an entire year to properly identify me? The IRS acknowledged nearly 642,000 identity fraud cases in 2012 similar to mine, according to the U.S. Government Accountability Of- fice. That number pales in comparison to the 10 to 15 million identity theft victims estimated in the U.S. each year. While it's impossible to know exactly how my identity was stolen, I'm certain it originated with a cyber attack posed on one of my many online email or payment accounts. Just consider the mind-boggling amount of major corporations with significant data breaches compromising U.S. consumer information within the past three years: Sony, Target, Michaels, Home Depot, Neiman Marcus, eBay, Aaron Brothers, American Express, Visa, MasterCard, JPMorgan Chase, AT&T, UPS, Honda, Dairy Queen, PF Chang's China Bistro, Yahoo, Google, Apple, Adobe, LinkedIn, and Facebook. If "consumer confidence" is anything more than a buzzword, your business may or may not be in trouble. How can you as a business owner protect your customers' information as well as safeguard your company and employees from a catastrophic data breach? If a customer has not yet asked how your company stores their private information, they will soon. The time has most defi- nitely come for you to prepare a comprehensive data security policy for your company. Will there ever be hope in this seemingly hopeless situation? A nonprofit group called the Fast Identity Online Alliance (FIDO) thinks so. The alliance, formed in 2012, is composed of an all-star consortium of major corporate leaders, including executives from Google, Micro- soft, PayPal, Visa, Bank of America, MasterCard, Microsoft and Samsung. Upon announcing the first set of industry standards determined by FIDO in December, the president of the alliance, Michael Barrett, said, "Today, we celebrate an achievement that will define the point at which the old world order of passwords and PINs started to wither and die." While we wait for the utopian password-free future, here's a quick list of resources to aid your research in how to better secure data at your company today: • www.ic3.gov/preventiontips by the Internet Crime Complaint Center, an organization formed by the FBI and National White Collar Crime Center. • www.business.ftc.gov/privacy-and-security/data-security by the FTC Bureau of Consumer Protection Business Center. • www.finra.org/Industry/Issues/CustomerInformationProtection/ by FINRA, an indepen- dent U.S. securities regulator. • www.pcisecuritystandards.org/ by the PCI Security Standards Council, an open global forum responsible for the development of the PCI Security Standards. Happy New Year, anthony Bowe anthony Bowe Editor

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