Restyling & Truck Accessories - February '15

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22 Restyling & tRuck AccessoRies | FEBRUARY 2015 tions. Omix-ADA is a step ahead working the restyler angle with aggressive and focused programs designed to appeal to Jeep modifi- cation customers. According to van Dongen, a brand-new market segment now exists within the Jeep accessories market that is ripe for the compa- ny and restylers alike. He explains that since the inception of the Jeep brand in the 1940s, many own- ers have been among the "do-it- yourself " (DIY) category of parts buyer. The DIY group still represents a large portion of the market, but a new demographic has emerged. van Dongen refers to this new group as the "do it for me" buyers or DIFM. These cus- tomers seek parts and upgrades but also want them professionally installed. DIFM buyers want to see pre-se- lected packages of parts, as well as custom body kit packages. These packages have become very popu- lar, according to van Dongen. Packages are typically organized by theme, meaning one customer may seek an appearance package or another that would afford bet- ter handling, while other custom- ers may seek packages that boost creature comforts or vehicle per- formance. This trend presents great opportunities for restylers al- ready offering packages for audio, paint protection film and graphics, or other accessory combinations. Both the DIY and DIFM markets are growing and need to be ser- viced, van Dongen says. Each demo- 22 Restyling & tRuck AccessoRies | FEBRUARY 2015

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