Restyling & Truck Accessories - February '15

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Page 31 of 48 FEBRUARY 2015 | Restyling & tRuck AccessoRies 29 ese are the only parts required for a proper PendaForm bedliner installation. PendaForm design engineer Tom Harvey temporarily removes the le rear tie-down from the Ford F-150 Crew Cab. T hey say that an execu- tive will spring into ac- tion when unexpected situations arise. I can vouch to the accuracy of that statement in the case of Tim Williams, vice presi- dent of automotive accessories and components for PendaForm Corp. Williams rolled up his sleeves and got to work when we hit him with a surprise request for a Penda- Form bedliner installation last year. While he turned bolts and pushed plastic parts into place, we received a short history of Penda- Form as a bonus. Let's backtrack a bit. PendaForm is among the largest businesses in Portage, Wis., and me and my wife's oldest son is the principal of the middle school in Baraboo, Wis., which is just a short hop down the road. His school conducted a charity auction to raise money for the Baraboo Youth Hockey Asso- ciation. Local businesses donated items to be auctioned and Penda- Form contributed a gift certificate for a bedliner, which our son won. Since he doesn't have a truck, he offered his prize to us, but at the time we already had a bedliner in- stlaled in our Ranger. After a few months, we decided we needed a bigger pickup and purchased a Ford F-150 Crew Cab. During a conversation, our son mentioned still having the PendaForm gift certificate and we made a deal to buy it for what he had spent at the auction. At the time, we pictured PendaForm as a truck accessory shop. We did not know it was a manufacturer of bedliners. In reality, it is the largest manufacturer of drop-in pickup truck bedliners in the world. Portage is a bit of a trip from our area, so we put off redeeming the Tim Williams is a PendaForm vice president but he's quite de at bedliner installation, too. FEBRUARY 2015 | Restyling & tRuck AccessoRies 29

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