Restyling & Truck Accessories - February '15

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36 Restyling & tRuck AccessoRies | FEBRUARY 2015 36 Restyling & tRuck AccessoRies | FEBRUARY 2015 to handle in-store installations. "We find that a lot of manufac- turers and some customers are not aware of all of the components of our business," Brown says. "Mod- Bargains sometimes is seen as only an 'online retailer,' which carries a stigma. We started that way 10 years ago, yes; but today, we have 26 employees, a fully stocked warehouse with rows upon rows of inventory, a four-lift, full- service installation facility, and a walk-in retail facility for our local customers. "We are a rare breed of online retailer, installer, storage ware- house, and brick-and-mortar physical retail facility that you just don't see very often." ModBargains keeps an active in- ventory in order to deliver virtu- ally on any demand, yet occasion- ally relies on drop shipments from its product supplier partners. Still, when asked about the inventory, Brown laughs and says, "Yeah, it's huge." Looking at the future of that inventory, he says, "it is impor- tant for us to continue to carry modifications into the electric and hybrid vehicle segments—both cosmetic mods and performance mods." Fueling the passion of its cus- tomers, most commonly 16-35 year olds, has become an art for ModBargains and it starts with knowing the market inside and out. "We try to do all the good prac- tices," Hay says. The ModBargains principals consider themselves and the business an important part of the overall performance aftermarket community. They stay up to date on their consumer demographic by attending car shows through- out the year. "We meet the enthusiasts where they are spending time showing off their vehicle and learning from other enthusiasts," Brown says. The company also is involved in several philanthropy events, including a local movement and group called the Purists who conduct a toy drive for kids. The ModBargains team also has helped in numerous programs, ranging from local high school marching bands holding a car show to raising money for co-op programs with other shops in the area. A key to the company's long- term success is utilizing its com- prehensively constructed website to not just sell product, but also to inform its buying demograph- ic. To accommodate such a large online footprint, ModBargains employs 15 people dedicated to fulfilling its sales and backend needs. The ModBargains homepage The ModBargains customer lounge.

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