Restyling & Truck Accessories - February '15

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Page 39 of 48 FEBRUARY 2015 | Restyling & tRuck AccessoRies 37 FEBRUARY 2015 | Restyling & tRuck AccessoRies 37 includes large, clickable but- tons for visitors to choose from eight different pictured accessory categories, or shop by auto brand. The ability to shop by accessory brand is also accessible. Fixed to the bottom left hand of the homepage is chat bubble invit- ing the site visitor to chat with a ModBargains expert. The com- pany's phone number and store hours are also posted at the very top of the page. Overhead navigation leads shoppers to additional installa- tion information, the company's blog, or a testimonial page, called the Champions Directory, which provides details of past customer builds utilizing ModBargains ac- cessories. Search engine optimization (SEO) matters to ModBargains. The company has invested heavily in ensuring consumers browsing the web will see their site. Further marketing punch is de- livered by ModBargains maintain- ing a solid social media presence. The company has more than 45,000 followers on Facebook and has attracted 27,000 followers on Instagram. The shop's You- Tube channel allows ModBargains to demonstrate product installa- tions with its popular how-to vid- eos, as well as updates on projects in progress. "Our high quality, educational, digital content benefits both consumers and manufacturers. All retailers are not equal in the amount of articles, blogs, videos, and high-quality images that they produce," Brown says. "Mod- Bargains is creating hundreds of unique pieces of content every month and then amplifying that content through social media, di- rect marketing, our YouTube channel, online forums, and other digital market- ing outlets. The end result is a more edu- cated customer base ModBargains' co-founder and CEO, Mike Brown The ModBargains warehouse

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