Performance & Hotrod Business - Mar. '15

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32 n Performance & Hotrod Business n March 2015 PERFORMANCE docile from an operational standpoint, while retaining all the desired 'attitude' that should accompany such a bitchin' hot rod." JJ Furillo, street performance manager for JRi Shocks strongly agrees. "It's no longer an 'all-show, no-go'- type of industry," he says. "More people are driving and competing in their cars instead of building a car that they just take out for a leisurely cruise or enter in a car show. Muscle cars are being built for performance." Matt Graves, marketing manager of American Powertrain, gives us his biggest trend in two letters: LS. "I know people get tired of hearing about LS engines, but they are amazing," JJ Furillo chats with Kyle Tucker during a competition. Service goes a long way with racers looking for support and information at the track. (Photo courtesy JRi Shocks) Muscle car fans want a shop that will provide quality components that complement high-end fabrication so that their car will handle and perform at the highest standards. (Photos courtesy JRi Shocks) A new generation is taking an interest in building and competing in their own muscle cars, which indicates a promising future for the industry. (Photo courtesy JRi Shocks)

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