Performance & Hotrod Business - Mar. '15

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40 n Performance & Hotrod Business n March 2015 PERFORMANCE The best way for shops to break into the Racing Electronics market is by … … visiting the local race track to drum up business, and also participating in online forums that are within their given racing niche. This allows them to build a name for themselves by sharing the killer builds they are working on with consumers across the globe. The areas of the market that are see- ing the biggest impact from Racing Electronics include … … any late-model car or truck, regardless of how aggressively built, can see huge power gains from a simple tune installa- tion. Custom-tuning a car for the build can take the awesome drivability of a plug- and-play tune and make it even better by tailoring the tuning maps to the specifics of the modifications being done. A tip for increasing Racing Electronics sales in 2015 is … … know your market and know what you can do to be the best in it. It's OK to expand and dabble in different places, but when it comes to racing, it's the results that matter, not just horsepower. Try to consistently build the fastest, most repeatable cars at your shop, and then publicize those wins to the world at large. DiabloSport LLC Delray Beach Florida Dan Dolan Sales & Marketing Manager Our hottest Racing Electronics Product for 2015 is … … the DiabloSport Trinity T1000 is our industry-leading performance program- mer and gauge monitor for late-model Chrysler, Ford and GM cars and trucks. Its best features include … .. the ability to add horsepower, torque, and fuel mileage to a vehicle without the need for additional aftermarket parts. The device optimizes the drivability of stock and modified vehicle setups through simple installation. It also allows for users to adjust key performance parameters on a vehicle like calibrating for aftermarket wheels or gears, adjusting idle, removing top-speed limiters and rev limiters, tweak- ing fueling and spark, as well as a ton more. Nth Moto competes on the 1/2-mile circuit in an AEM Infinity-tuned Viper. The company specializes in high-end supercars and exotic racecars. (Photo courtesy AEM Performance Electronics) The DiabloSport Trinity T1000 allows users to adjust key performance parameters on a vehicle. (Photo courtesy DiabloSport)

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