THE SHOP

Performance & Hotrod Business - Mar. '15

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March 2015 n Performance & Hotrod Business n 41 The best way for shops to break into the Racing Electronics market is by … … completely understanding all aspects of the product line. Data acquisition and instrumentation requires a strong knowl- edge of the product, both for the ability to generate the sale and support the product. The areas of the market that are see- ing the biggest impact from Racing Electronics include … … street digital instrumentation based on "racing" dashes. A tip for increasing Racing Electronics sales in 2015 is … … know the market. Each region has unique needs based on the motorsports most popular in that region. With data and dash products, one-size- fits-all does not work, so the company must understand what the prevalent motor- sport is in their particular market and stock accordingly. Racepak Rancho Santa Margarita, California Tim Anderson President Our hottest Racing Electronics Product for 2015 is … … our add-on GPS module for Racepak V-Net data loggers and digital instrumentation. Its best features include … … the ability to add a speed channel with- out the necessity of external rpm sensors, mounting brackets and related wiring. It can also be utilized with a Racepak IQ3 or UDX digital dash, in order to provide speed and activate the odometer function. Data acquisition and instrumentation requires a strong knowledge of the product, both for the ability to generate the sale and support the product. (Photo courtesy Racepak)

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