Restyling & Truck Accessories - March '15

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32 Restyling & tRuck AccessoRies | March 2015 restylingMag.coM T he in-dash electronics market received a jolt during the past year when tech titans Apple and Google threw their hats into the market with new infotain- ment operating systems. Apple's CarPlay operating system is already available to the market thanks to the program's integration in new products by Alpine, Pioneer and Kenwood; while Android Auto, Google's own operating system, remains in development. Other aermarket infotainment options available to customers include MirrorLink, GENIVI and Smart Access by Clarion. Apple and Google are the new players in the market. Aligning customers with the rig ht product could understandably present a challenge for your shop. Here are some key points, features and facts that could assist during that process. Apple CArplAy Two aermarket companies beat the OEMs to the punch when it comes to Apple Car- Play. Alpine offers the iLX-007 and Pioneer has five head units in its NEX lineup of aermarket receivers, as well as the new AppRadio 4 that are CarPlay ready. On the Alpine front Mike Anderson, Alpine Assistant VP of sales, notes, "We are aware of at least two cases where dealers sold their first unit as they were unpacking them from the master carton because cus- tomers were already excited about Apple CarPlay." Meanwhile, at Pioneer NEX head units were shipping earlier this year but with a downloadable firmware update they can be good-to-go as a CarPlay receiver. By Brett Solomon Today's Infotainment Technology

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