THE SHOP

Restyling & Truck Accessories - March '15

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restylingmag.com March 2015 | Restyling & tRuck AccessoRies 43 that illustrates your plan will be extremely helpful. Hiring the services of a respected design artist can be an expensive endeavor, but most always well worth it. Some builders try to get by using only Photoshop, but this is not recommended. Besides, most OEMs require a profes- sional rendering , as they need to know that you understand the importance of preser ving brand identity. Often, the manufacturers need to make sure that ele- ments like the front grille or the treatment of their front emblem remain identifiable and prominent. I've had manufacturers evaluate my pro- posal and render- ing s, and then ask for slight revi- sions as to front- end treatments. e rendering really helped to make sure that we were all speaking the same language and all understood (and agreed with) the build plan. It definitely saved time, money and any disagreement down the road. Although I am all about saving money on a vehicle build wherever possible, I've never been sorry about creating a professional r e n d e r i n g of the proposed project. I've oen made important changes to wheel styles and/or paint and graphic designs as the rendering begins to come together. As most business professionals will agree, with any type of project, it is crucial to keep your entire team on-track and focused on a common goal. A rendering created by a professional will keep the vision and direc- tion of the project clear throughout the build team.

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