Restyling & Truck Accessories - March '15

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44 Restyling & tRuck AccessoRies | March 2015 im Odom of the AAM Group recently sent me an article about what to do if your email is hacked. While it contained information that is important to you as a small business owner, it was ironic that the author of that article had an experience similar to my own. Around the beginning of this year, Odom (and probably some of you who are reading this) received an email from me, in which it said I was stranded in the Philippines, had lost my wallet and was unable to get back to the States. Most disconcerting was that not only was I not in the Philippines, nor had I ever been, my email contacts had been spammed by some unknown person. Spam email that appears to be coming from you can hurt your business. Your customers have entrusted you with their email addresses and other perti- nent information, and whether seen as a threat or little more than a nuisance, it can cause them to delete all forms of electronic communication from you, such as eNewsletters and email blasts that they might otherwise open and act favorably upon. Why You're a Target Small businesses are prime targets for hackers because your account contains more information about customers and contacts and their preferences than an individual's email account would, but also less security than a large corporation. If action is not taken, it could result in anything from mischievous behavior to serious identity the, wherein the hackers assume your online persona and charge the accounts of your customers for merchandise or services they never ordered and will never receive. Hacking occurs when your password is breached. Most oen your account is compromised when someone is able to use your password and access your contacts. How can this be prevented? Make sure you have up-to-date secu- rity soware installed, and you peri- odically check to see if there are any updates to the latest version of that soware. By Jason R. Sakurai 44 Restyling & tRuck AccessoRies | March 2015 restylingMag.coM

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