Restyling & Truck Accessories - March '15

Issue link:

Contents of this Issue


Page 47 of 64 March 2015 | Restyling & tRuck AccessoRies 45 Create stronger passwords, using capital letters, numbers and symbols that are not connected to your address, phone number or any other words or numbers readily asso- ciated with you. B e cautious ab out cl icking on or responding to any email, social network invitation or on a website you think is sus- pect. Don't accept videos, attachments or offers from someone you don't know, and as an added precaution click on the sender to reveal where it came from, even if the com- pany is familiar to you. While Odom provided a couple of exam- ples, it didn't take long for spam to show up in my email. The offer of a $100 Visa Gift Card for participating in a Facebook survey sounds inviting, doesn't it? It uses names you would trust—except that neither Visa nor Face- book had anything to do with this offer. More suspicious was its email address, apt- If you look them up, it asks you to enter your email address to "unsubscribe." Clearly, there are plenty of examples of how unscrupulous individuals and companies can get your email address, and with it access to much more information than you would readily share with anyone. What to Do What should you do if your email is hacked? Check your email settings for links to your signature, or any for warding of your email. Report to your email ser vice provider that you were hacked, change your password and security questions. You'll also want to change the pass- word on any site where you used the same one that was breached. If this isn't done, the problem will only become worse. Also be sure to follow these steps: Run updated antivirus soware to ensure your mail account is clean before changing your password. Send an email to all your contacts warning them of any suspicious emails that may be coming from your email address, and not to click on any links or attachments they may contain. BCC (blind carbon copy) your con- tacts rather than using "To" or "CC" so that you aren't sending your list out to everyone. Check your credit and all your bank accounts if they are accessible online for any fraudulent activity. Continue to rema in vig ilant, and remember that hackers may still have some of your information, or be in a posi- tion to cause you harm. I created a new email address that I use, even though I still retained the old one. Now I receive email or an inquiry at the old email address, but I respond when- ever possible using the new email address. How do you prevent this f ro m hap p en i n g a g a i n ? Experts re commend you change your passwords fre- quently and make them as secure as possible. Think of passwords that are easy for you to recall, but aren't associated with your shop or home address—your birthday, anniversary or kids' birthdays. Use capital letters, lowercase letters, numbers and symbols to vary your passwords, and don't simply change the number. If the hacker is successful in guessing a password in which you've only varied one number, how hard do you think it would be to go right down the line numerically and figure out that you ended the first with a "1" and your next account with a "2"? Be smart about the emails and offers that you open or to which you respond. Remember that opting out may be just as good to a scam artist as giving them consent to raid your contact list, and as time-con- suming as it may be to have to go through dozens of emails in your Junk or Trash files and deleting them, it is only a fraction of the time you'd spend if they do hack your email. About the Author. Jason R. Sakurai is the owner of Roadhouse Marketing, an advertising, marketing and public relations firm dedicated to the automo- tive aermarket. restylingMag.coM March 2015 | Restyling & tRuck AccessoRies 45 In this example, the spammer tried to impersonate the U.S. Postal Service. Note that the email service provider in this case was located in Russia, hence the ".ru" designation. Here someone unknown to us sent an offer of Ray-Ban sunglasses at 80-percent off, and the ploy here is to either get you to click on the offer, or upset you enough that you unsubscribe. Who wouldn't want a $100 VISA gift card for taking a Facebook survey? However, no one at VISA or Facebook knew anything about it, and both are now actively looking into this scam.

Articles in this issue

Links on this page

view archives of THE SHOP - Restyling & Truck Accessories - March '15