THE SHOP

Restyling & Truck Accessories - March '15

Issue link: https://nbm.uberflip.com/i/471817

Contents of this Issue

Navigation

Page 51 of 64

restylingmag.com March 2015 | Restyling & tRuck AccessoRies 49 offers customers a Business Development Tool Kit that includes information on how to set up—and strategically utilize—social media channels, including Facebook or Instagram to amplify their local marketing. "A lot of people in our industry feel hesi- tant about using social media, but these can be critically important, and oen free tools for promoting your business," says Perkins. "Facebook and Instagram work really well to showcase highly visual products or proj- ects that are common in the automotive aermarket. By learning to leverage these tools, you're able to link to influential people in your local market and gain valu- able exposure among their network." When it comes to social media for busi- ness serving local markets, Perkins says that visuals are the most important element. "The old adage about the picture, and now video, being worth a thousand words holds true. When a prospective customer looks for a product or service, they want to see the end result. Social media amplifies the circulation of images and videos to include a much broader audience that are mainly located in the same geographic area as the applicator's service area," Perkins says. "So the main key is to post every job to your social media accounts. No matter how big or small, post every one. It lends an addi- tional layer of credibility to your prospec- tive customer base, which ultimately brings more customers to your door. As far as what A van badly in need of some customization love recently rolled into Clean Sensation Auto Detail in Plain- field, Ind. See the next page to watch it transform.

Articles in this issue

Links on this page

view archives of THE SHOP - Restyling & Truck Accessories - March '15