Restyling & Truck Accessories - March '15

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Page 53 of 64 March 2015 | Restyling & tRuck AccessoRies 51 In a time when visibility through online search engines is a critical source of leads, national manufacturers oen have a more robust presence online than local or regional dealers. is reality means they become a natural focal point for end cus- tomers looking for a given product. Battin notes that Scorpion typically appears in the top three or four positions in a Google search for bedliners, causing the company to get custom inquiries daily, which are then referred to local installers. Given that, it's crucial that you find out how regional and local leads are dispersed, and how you can ensure you get your fair share of references. "With that visibility in online search, it's not uncommon for the headquarters to receive multiple inquiries every day," says Battin. " We don't ser ve individual cus- tomers, so each of those leads get directed to our network of dealers or installers." BAJA BUMPER BAJA BUMPER RANCHER RANCHER BIG TEX BIG TEX (800) 527-4345 | FOR ALL YOUR ACCESSORY NEEDS COMMERCIAL • FLEET • OFFROAD The finished product after Clean Sensation Auto Detail had finished applying the Sky Blue protective liner.

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