Performance & Hotrod Business - April '15

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38 n Performance & Hotrod Business n April 2015 PERFORMANCE PROTHANE Costa Mesa, California Tom Smisek Marketing Consultant Our hottest Polyurethane product for 2015 is … … we have several Total Kits for Jeep, Honda A2000, Dodge motor mounts, and more continue to be developed. Its best features include … … all PROTHANE bushings, parts and components are precision-engineered to be direct replacements for OEM rubber. The biggest misconception shop professionals have regarding Polyurethane components is … … urethane requires a Teflon lubricant, which is provided in every applicable kit. New technology is affecting the Polyurethane market for aftermar- ket shops by … … providing a more comprehensive line of products for more models. A great tip for shops to increase Polyurethane component sales is … … PROTHANE is the ideal add-on product to increase total sales. For any customer buying suspension, driveline or chassis products, the dealer should recommend, "You might want to upgrade your bushings with PROTHANE." Polyurethane can be an ideal add-on product to increase total sales. (Photo courtesy PROTHANE) (Photo courtesy PROTHANE)

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