THE SHOP

Restyling & Truck Accessories - April '15

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restylingmag.com April 2015 | Restyling & tRuck AccessoRies 9 integrated in the offroad industry, too, most of whom have their own project vehicle in their garage," says Chloe Eady, marketing manager for Smittybilt. "These guys work hard all week, longing for the weekend to head out to the dirt for a piece of offroad action. As soon as the event organizers recognized this, and how their audience would take any opportunity to be out there behind the wheel, Smittybilt wanted to be a part of it. Since the introduction of the Smitty- bilt Every Man Challenge, the attendance of the King of the Hammers has grown exponentially." How can offroad accessory shops and installers leverage large events like KOH to help drive sales? Having a strong web pres- Featured at the King oF the hammers JK BUMPER CRUSHER LINE Blue Torch Fabworks, Bir- mingham, Ala., manufactures DIY parts for the offroad en- thusiast. Featured on this 2007 two-door JK, built for the 2015 King of The Hammers, is the BTF front bumper. The bumper is a factory replacement bolt-on product featuring provisions for a 20" LED light bar and room for any winch up to a Warn Zeon 12. Photo courtesy HLM Photography, www.hlmphotos.com

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