Restyling & Truck Accessories - April '15

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Page 12 of 63 April 2015 | Restyling & tRuck AccessoRies 11 shops to leverage big events. "The #KOH2015 hashtags are followed by tens of thousands of people, so this is a cheap, easy way to put your brand and products in front of the right audience," Eady says. "Just work on building relation- ships with racers. Start small and work your way up. If they like your products, word will travel fast and you'll start to see more inquiries." It's important to take advantage of any and all local events that your customers may be attending, says Nitto's Corbett. "It's easy to do nothing. The hard part is making the commitment (at any level) to get involved," he says. "First and fore- most, you have to have quality product or service. Be confident in your product and be ready to change it fast to make it better if it fails. One thing about any event vehicle, like motorsports, if there's a weak link racing will expose it. The trick is how fast you can adapt your product or service to prevent any and all failures." It's important to be onsite to engage the audience, according to Corbett. "Whether sponsoring a driver or a series, take advantage of being there. Don't leave FOX 2.5 SMOOTH BODY SHOCKS FOX, El Cajon, Calif., introduces FOX 2.5 Factory Series smooth body shocks, which are designed to provide enhanced ride quality and control for offroad conditions. With a design inspired by FOX's offroad race shocks, the shocks have been thoroughly tested in brutal conditions. FOX athletes at events like King of the Hammers push the boundaries in compe- tition to develop race-proven performance you can bolt onto a truck or SUV. Featured at the King oF the hammers

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