Restyling & Truck Accessories - April '15

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Page 14 of 63 April 2015 | Restyling & tRuck AccessoRies 13 Look for ways to promote local events through your shop, says Bestop's Chick. "Shops can help themselves by doing promotions for upcoming events at their store," he says. "Event promoters make all kinds of marketing materials available, and a lot of it just goes to waste. There are events across the country. The trick is getting out there and asking, as well as being willing to take some time to pick up the materials yourself." Corbett agrees that asking show promoters how to help is the key. "The trick is how shops engage the promoter or racer to let them know of their involvement or that they want to be involved," he says. "With King of the Hammers, for example, 4Wheel Parts reached out early to ask if the annual starting order drawing could be held at its location. This single night event not only brought other Ultra 4 drivers out to that location, it brought a number of fans that may not have ever stepped into a 4Wheel Parts store." Post-event opportunities also exist to boost a shop's marketing. "If you can't get to King of the Hammers, there are plenty of other events that may come closer to home. Racers can display their vehicle at a 4x4 shop a week or month after the show," Chick says. "This is a great opportunity that showcases vehicle spon- sors and helps make those sponsors happy. It's a win-win scenario." Featured at the King oF the hammers XRC FENDERS Smittybilt, Compton, Calif., protects 2007+ Jeep JK Wrangler and Wran- gler Unlimited models from bumper to bumper. The company's XRC front tube fenders, rear tube fenders, and rear quarter panels are made from 1/8" cold rolled steel contoured to the factory body lines and includes the necessary mounting hardware. All XRC armor is powder coated in a two-stage textured matte black finish. 1. HD grille guard w/ winch tray 2. Brute Pro-series tool box commercial grade products: f o r f u l l l i n e o f c o m m e r c i a l p r o d u c t s p l e a s e v i s i t: w e s t i n a u t o m o t i v e .c o m | 8 0 0 . 3 4 5 . 8 4 7 6 Westin ® series of commercial grade products are designed to provide function of a higher caliber. With daily hard-working demands, our products are priced just right to help meet industry level needs. Westin ® commecial products are proudly designed, tested and engineered in the USA. 3. HD headache rack 4. HD running board

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