Restyling & Truck Accessories - April '15

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Page 8 of 63 April 2015 | Restyling & tRuck AccessoRies 7 started the KOH championship race with only 17 finishing under the 14-hour cutoff time to be counted as official. Where there is head-banging and heartaches for mechanics of offroad teams, there is also opportunity for manufacturers to prove that their products can handle whatever the desert can dish out, while also showcasing the latest and greatest their company has to offer. That's why major offroad acces- sory manufacturers make certain to leverage events like the King of The Hammers and others to connect with their potential cli- entele. "If there's 5,000 or more people who show up at an event, Bestop wants to be there," says Jim Chick of Bestop. "The King of the Hammers is one of 35 events that Bestop participates in any given year. King of the Hammers has transformed from a small event to a must- attend event. It's top five for us." For Nitto Tires, which secured the naming rights to this year's race, it's more than just a sponsorship, it's an opportunity to learn. "When we get involved with an event like King of the Hammers, or any other motorsports event, we always make a point to utilize our involvement to engage in everything from product development to gathering marketing material content," says Chris Corbett of Nitto Tire Events & Motorsports. "At KOH, for example, we had a number of our engineers onsite 2015 Trail Gear Western Regional Series: 5/8-5/9 MetalCloak Stampede, Sacramento, Calif. 7/10-7/11 4 Wheel Parts Grand Prix, San Bernardino, Calif. 8/29-8/30 ULTRA4s @ VORRA Fallon 250, Fallon, Nev. 10/16-10/17 Nitto Tire National Championship, Reno, Nev. 2015 4WD Hardware Eastern Regional Series: 6/26-6/27 ULTRA4s @ Badlands, Attica, Ind. 7/31-8/01 Sturgis Off Road Blowout, Sturgis, Ky. 9/11-9/12 ULTRA4s @ Hot Springs ORV Park, Hot Springs, Ark. 10/16-10/17 Nitto Tire National Championship, Reno, Nev. April 2015 | Restyling & tRuck AccessoRies 7

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