THE SHOP

Performance & Hotrod Business - May '15

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May 2015 n Performance & Hotrod Business n 11 Dick Cepek Tires & Wheels Goes Wild Known as the original adventure tire brand for more than 50 years, Dick Cepek Tires & Wheels will sponsor the popular Deer & Turkey Expos pro- duced by Field & Stream Outdoor Life. "'Prepare for Adventure' is not just a company slogan, it's a reflection of what fueled Dick Cepek's product innovation when he launched a small product line in 1958 and it's still the energy behind every product we make," said Ken Warner, vice president of marketing for Dick Cepek Tires & Wheels. "Dick's love of the outdoors as a true sportsman led to his innovation of truck tire and wheel products that really perform for out- door enthusiasts. Supporting the Deer & Turkey Expos is something he would really be proud of, and we're looking for- ward to a great series of events." The five-state Expo series is sched- uled for Kentucky, Michigan, Ohio, Illinois and Wisconsin. Each Expo and venue will include vendors, special guests, contests, special attractions, presentations and expert speakers, according to a press release. "The Dick Cepek brand has been around for more than 50 years, and is a leading brand for the outdoor commu- nity," said Jake Steingraeber, executive director of Field & Stream Outdoor Life Deer & Turkey Expos. "Expo attendees are active, influential outdoorsmen that are seeking the latest products and information, and we are excited to have Dick Cepek become a part of this great event series as the official tire and wheel sponsor."

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