Performance & Hotrod Business - May '15

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PERFORMANCE T he rough winter most of the country has slogged through has been sent pack- ing. That means racing season can now spool-up in earnest. Armed with a strong performance over the last few seasons and healthy trade show attitudes, it looks like the circle track mar- ket should do quite well this year. Sources agree, as they offer their "in- the-trenches" look at the circle track mar- ket—what's new, what's hot, and how shops can take full advantage. Optimism Insiders believe shops should be look- ing forward to a profitable roundy-round season this year. "The economy is much better at the beginning of a racing season than it has been in years, meaning anticipation is very high," says David McCarver, performance account manager for COMP Cams. "Fuel prices have also dropped significantly, allowing indi- viduals to spend more money on things that they enjoy—like going racing." A strong economy is based on solid jobs, which also helps the racing market, according to Jeff Stacy, president of sales and marketing for FK Rod Ends/Fragola Performance Systems. "I think people are way more stable in their work environment this year than they have been in the last four or five years," he explains. "The amount of new (race) cars A look at the 2015 circle track market. 20 n Performance & Hotrod Business n May 2015 Roundy- Roundup being built is a sign that people are will- ing to spend more of their money on their hobbies. We have heard at the trade shows from people who are getting back into rac- ing after sitting out the last few years." Thor Schroeder, national marketing and new product manager for Moroso, also bases his optimism on winter trade show chatter. "Well, if the PRI 2014 show was any factor, this year should be great for the industry," he says. "Excitement was in the air and our customers were telling us that foot traffic and phone sales at their loca- tions were strong. With gas prices being at their lowest in five years, getting to the track will be cheaper; which will mean stronger fields and more events for each racer. Another factor that could make this a great year is the strength of where the stock market is currently. Let's have great, positive attitudes and go forward." CJ Jones, president of Jones Racing Products, notes that his company is see- ing sales increases. By John Carollo

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