Performance & Hotrod Business - May '15

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Page 22 of 83

May 2015 n Performance & Hotrod Business n 21 "We are currently in our third month of 2015 and are seeing a tremendous growth across all of our markets, including the circle track market. The off-season trade shows were well-attended and it seems as if the racers were very anxious to start the 2015 season." And Karl Dedolph, director of per- formance and racing for Champion Oil, believes younger racers will drive a strong season as well. "We see an increase in the younger demographics getting involved in grass- roots racing," he says. "They are not the same type of DIYers we had a couple of generations ago that did most of the work on their own cars. They will be needing assistance from shops as they mature into more evolved racers." Outside Factors With all those positive indicators, what outside factors could affect circle track rac- ing in 2015? (Photo by Rick Schwallie) There are still advantages for a customer to visit the retailer in person versus purchasing online (Photo courtesy Jones Racing Products). (Below) Shops that are visible at their local tracks are seen by racers and potential new customers in the stands. (Photo courtesy COMP Cams) This year is shaping up to be a good one for circle track racing. (Photo courtesy FK Rod Ends/Fragola Performance Systems)

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