THE SHOP

Performance & Hotrod Business - May '15

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BUSINESS 70 n Performance & Hotrod Business n May 2015 I t's mid-march as I sit here typing this. Outside the cold weather has turned warm and sunny. But I have no time to enjoy it, as nearly every waking hour is consumed with planning the body and paint for a very high-profile car build proj- ect that will not be done in my shop. Any car project carries a measure of media that you hope the build will attract, whether it be a magazine feature of the end result and/or a technical how-to of one or more of the install processes. But there are some projects we do that are done exclusively for the media. Sometimes they are done for a char- ity cause or filmed for a TV show. These builds are usually done away from your home shop, with a crew of people that have never worked together before. You usually don't see the project vehicle in person until you arrive on location. Most of the time there is little or no pay. Most of these proj- ects have crushing deadlines that leave no room for error. It's hard enough to get a project to run smoothly at your own shop when you, 1) know where everything is and, 2) know the people you are working with and the little personality quirks most of us possess. The one factor that off-location, high- visibility projects have in common? They're always a gamble. The Planning Everybody wants to be the captain. The team leader. It's one thing to simply show up and be part of the crew. It's quite another to be the person in charge. For that "fortunate" individual, the real work starts well in advance of the first turning of a wrench. First off, the leader of a team must find the other team members. This is harder than you might think. For high-profile charity builds, not only do you have to find qualified people, you have to find people who will donate their time. Then all the logistics of the team must be figured out. Who is showing up when? Who is good at doing what? Are all these The true reality of the high-profile car project We had an amazing team of ladies involved with the SEMA Mustang Build Powered by Women, many of whom met for the first time on that build. It helped to further build a network of women in the automotive industry—an effort that is ongoing. By JoAnn Bortles

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