Restyling & Truck Accessories - May '15

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Page 17 of 64 May 2015 | Restyling & tRuck AccessoRies 15 standard set by the products you install and represent? Professionalism is very often times lacking in our industry because of many reasons, but if you do your part in main- taining a professional business, then you will flourish and in turn help the industry as a whole. Maintaining a high level of profession- alism requires looking the part and paying attention to the words you use to describe your products and services. As an example, do you find yourself con- stantly wearing jeans and t-shirts to visit customers or do you attempt to at least wear business casual? The perception of jeans sometimes can be of the guy who works out of the back of his truck. Whether that is you or not does not matter. What you are portraying is what matters. If you want work from a car dealer, they have to be able to trust that you are professional enough to take care of their customers. If they doubt that because of the way you are dressed or the terminology you use, your chances of getting consistent work decreases. Start by wowing your local car dealership by offering to do a sales meeting with their sales staff for 10 minutes on a Saturday morning before they have their normal sales meeting. Then, get your suit and tie out of the closet as if you are applying for a job or a loan, because really that is what you are doing—you are vying for addi- tional business and you need to look the part. And, of course, don't forget to bring food or refreshments for the meeting. Just a few minutes of looking and talking the part during your presentation will help qualify your high level of professionalism. You will also notice increased confidence from the dealership salespeople in your products and services. Word Up Your professionalism is also reflected in the way you speak and the words you choose when describing your business. We all know that instead of cheaper products there are less expensive ones, but do you translate that into other areas? For instance, do you have a shop or an instal- lation facility? Do you install aftermarket products or perform automotive upgrades? When you are talking to someone infor- mally, rather than strictly professional, you may think you are relating to them better or befriending them. But remember, a cus- tomer wants to ultimately be treated as a customer. It may sound inconsequential in the vast scheme of everything you do in working in this industry, but remember the little things add up, especially if you want to upgrade your business. A lot can be said using the correct ter- minology. Take a few minutes and think about some of the everyday things we say and ask yourself if there is a more profes- sional way to word it. As an example, a year ago our company was calling vehicles upgraded for the dealership prior to selling

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