Restyling & Truck Accessories - May '15

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18 Restyling & tRuck AccessoRies | May 2015 T he SUV and CUV segments have proven durable since the minivan hit the market in the 1990s. Once defined as the gas-guzzling, soccer mom-driven market, these mid-sized vehicles survived a recession, earned a luxurious reputation for some models and now boast better gas mileage. For an up-to-date reading on what's trending in the aftermarket for SUV and CUV vehicles, Restyling & Truck Accessories turned to several leading product suppliers and Keystone Automotive Operations to deliver answers on what your shop should be looking for right now. What is the most important trend in the SUV/CUV aftermarket right now? The trend that we see in the SUV/ CUV market today is improved exte- rior styling and interior features. The manufacturers are taking a vehicle that has always been boxy and cost efficient to drive and incorporating new features that appeal to a broader base. What is driving this trend? The public, for the most part, wants to be responsible when it comes to fuel conservation but at the same time they are looking for the most value for their dollar. Demographically, what type of consumer does this trend most appeal to? Younger families that need the utility but also want to feel good about what they are driving. How has Westin Automotive responded to this trend? We have developed many new prod- ucts specifically for SUV/CUV vehicles. There are many challenges in adding exterior products due to the uni-body design and minimal mount points for brackets. Our engineers have been very resourceful with our designs and our products speak for themselves. We can now easily add step products, front-end protection, receiver hitches for light towing, LED light bars, and acrylic wind deflectors and bug shields to the exterior. For the interior we have our Sure-Fit floor mats that are durable, look great and offer excellent protection, year round. Tnding SUV & CUV WHAt'S IN tHE AftErmArkEt? Westin Automotive 18 Restyling & tRuck AccessoRies | May 2015 restylingMag.coM

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