Restyling & Truck Accessories - May '15

Issue link:

Contents of this Issue


Page 24 of 64

22 Restyling & tRuck AccessoRies | May 2015 22 Restyling & tRuck AccessoRies | May 2015 restylingMag.coM What is the most important trend in the SUV/CUV after- market right now? Interior liners, wheels/tires, cargo management and running boards. What is driving this trend? There is a huge pick up in SUV/CUV purchases due to fuel prices being low. Demographically, what type of consumer does this trend most appeal to? Lower gas prices helps to bring in a more diverse market to the SUV segment, which includes soccer families (cargo and floor liners); those who want to upgrade from a car into a bigger ride (wheels/tires, run- ning boards to accent); and sports enthusiasts and hunters (interior and exterior cargo management). How has Aries Automotive responded to this trend? Aries has been continually making products for SUVs and CUVs by offering front, side, and interior protection. We've increased our interior line by over 300 CUV/SUV applications within the last year- and-a-half. In addition, we have been designing and bringing to market the latest front and sides. As an example, we are one of the few in our industry producing in aluminum for both. What steps can shops and retailers take to capitalize on this trend? Making them aware of what is out there with displays, POP and marketing that is specific to the type of vehicle. A lot of buyers see our product in or on trucks, not realizing it is made for SUVs. Aries Automotive

Articles in this issue

view archives of THE SHOP - Restyling & Truck Accessories - May '15