Awards & Engraving

March '16

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Features 24 The Beginner's Guide to Engraving Terri Bristow takes you through the basic equip- ment, software and setup you need to start laser and rotary engraving. 28 Product Focus: New Products for 2016 Find the latest products fresh on the scene in 2016. O N - L I N E : a - e - m a g . c o m 24 March 2016 • Vol. 29, No. 1 Contents COLUMNS SALES & MARKETING 14 People Buy From People Locating New Clients —Section C 58 The World Marketplace of Trophies & Awards Focusing on Your Business May Yield Pleasant Surprises LASER ENGRAVING 18 Laser Engraving Applications Is the Laser Engraved Glass Half Empty or Half Full? SUBLIMATION 40 Sublimation Quick Stop More Than Just a Photo Panel SANDCARVING 52 Etch Masters A Work in Progress GRAPHIC DESIGN 60 Graphic Design Project Center Elementary, my dear Watson... 2 • A&E MARCH 2016 After Page 48 SPECIAL DOUBLE ISSUE: The Team Sales Report The 2016 Team Sales Report examines the impact of travel teams on young athletes, the benefits of cross- market opportunities for apparel and awards shops, and all the products currently available in this market. 44 A Solid Argument for Sublimating Hard Substrates A few industry insiders discuss the wide selection of hard substrate options for sublimation cur- rently available and why awards retailers should offer them. 28 44

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