Awards & Engraving

March '16

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Page 49 of 84

A&E MARCH 2016 • 47 of sublimation." She believes that because of this ease and affordability, it's a must- add for any awards shop. The big bonus is that it pairs rather nicely with other embellishing technolo- gies that most awards shops already offer. "If you're an awards shop already doing award plaques for sports teams, why not offer bag tags or photo panels with a team photo?" suggests Hinton. He also lists license plates and key tags as ideal complementary items to the awards sale. An awards shop can also explore mixing media on hard surfaces. The Unisub team points out that hard sur- face sublimation enables awards retailers to add full-color images to an already- engraved award for that extra personal- ized kick. "Offering hard substrates for sublimation provides more options to sell to customers," the team adds. Just don't forget to tell your customers that you do offer hard substrate sublima- tion options. "The retailer must create a display of sublimated products to gauge customer interest and possible sales," Garcia emphasizes. Sublimation has come a long way since its arrival on the substrate deco- rating scene. Now more than ever, awards retailers should be taking advantage of the hard substrate options currently avail- able for sublimation. With a plethora of products to choose, the profit potential can only continue to climb. A&E IMAGE COURTESY MARCO AWARDS GROUP continued from page 45

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